Merano WineFestival 2026
Fuori Salone
Merano’s red carpet: talks, tastings and showcooking along Corso Libertà.
The city becomes a stage
The Fuori Salone is a true open-air stage, where regions, consortia and producers from all over Italy present themselves and connect with the public.
Along the red carpet running through Corso Libertà, the beating heart of Merano, talks, tastings, showcooking and live performances follow one another, turning the city into a place of sharing, discovery and food-and-wine culture.
Each event becomes a unique opportunity to experience the authentic soul of Italian excellence: stories of passion, tradition and innovation coming to life before the eyes of visitors, inviting them to enjoy and savour the very best of our gastronomic heritage.
Fuori Salone 2026
The map
The Kurhaus, Corso Libertà and the Fuori Salone venues: tap a number to find each one.
Tap a number
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One of the Fuori Salone venues, a few steps from the Kurhaus.
To the exhibitor -
One of the Fuori Salone venues, a few steps from the Kurhaus.
To the exhibitor -
The historic house on Corso Libertà: its Sala Sixtus is the home of the WH Buyers Club during the festival.
The WH Buyers Club -
One of the Fuori Salone venues, a few steps from the Kurhaus.
To the exhibitor -
One of the Fuori Salone venues, a few steps from the Kurhaus.
To the exhibitor -
One of the Fuori Salone venues, a few steps from the Kurhaus.
To the exhibitor
Fuori Salone 2026
The exhibitors
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Umbria Top Wines
Umbria Top Wines brings together the diversity and quality of the Umbrian wine world, representing over 90% of the region’s wine production. Numerous renowned producers express Umbria’s distinctive terroirs and indigenous grape varieties through high-quality DOCG, DOC and IGT wines. At the Fuori Salone of the Merano WineFestival, Umbria Top Wines presents the authentic wine identity of a region where tradition, terroir and modern winemaking come together in a unique way.
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Südtirol – Alto Adige
Südtirol – Alto Adige presents the diversity and quality of a selection of high-quality South Tyrolean products. Traditional specialties, regional foods and carefully crafted products reflect authenticity, local origin and high quality standards. The South Tyrol Quality Seal guarantees certified quality and controlled origin. At the Fuori Salone of the Merano WineFestival, Südtirol – Alto Adige invites visitors to discover the distinctive variety and quality of products from South Tyrol.
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Försterbräu
The historic house on Corso Libertà: its Sala Sixtus is the home of the WH Buyers Club during the festival.
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Regione Abruzzo
Abruzzo welcomes visitors on a food and wine journey that celebrates its wines, its flavours, and its culinary tradition.
In addition to tastings, the region will bring a showcooking area open to the public to the Fuori Salone, where extraordinary products will be the stars of recipes and stories capable of inspiring emotion. The initiative is supported and represented by several local GALs (Local Action Groups), which will help make the experience authentic and engaging.
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Casa Campania
Campania Region and Sannio Consortium
The Campania Region, together with the Consortium for the Protection of Sannio Wines, represents one of the beating hearts of gastronomic excellence in Southern Italy. During the four days of the Festival, the stand will host tastings of wines and typical products, showcooking, meetings, and masterclasses. These sensory journeys will be enriched by the presence of prominent figures such as Gino Sorbillo and other key personalities, for an experience that combines taste, culture, and passion.
The programme
Campania Wine
Three territories, one wine identity
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Friday 6 November
Opening and networking
- Arrival and set-up of the delegations.
- 17:00Campania Wine opening toast, with Councillor Maria Carmela Serluca and the institutions present.
- Presentation of ATS Campania Wine and its three consortia: Sannio, Vitica and Vini Salernitani.
- Tasting of wines representative of the three territories.
- Followed by networking with the press, buyers, trade visitors and industry professionals.
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Saturday 7 November
Networking and trade activities
- Tastings of the three consortia’s wines.
- B2B meetings with buyers, importers, restaurateurs and Horeca professionals.
- Press activities and one-to-one meetings with professionals.
- Campania Wine networking lunch.
- An afternoon of tastings, meetings and the consortia’s own activities.
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Sunday 8 November
The territories of Campania
- 11:00Masterclass by the Vitica Consortium
- 14:00Campania Wine Experience: wine, territories, gastronomy, culture and wine tourism.
- 16:00Talk: Campania’s wine country – territories, identity and future.
- 18:00Campania Wine Grand Tasting, with the wines of the three consortia.
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Monday 9 November
In depth and networking
- 11:00Campania Wine Masterclass, comparing the different territories and grape varieties of Campania.
- 13:00Campania Wine Lunch, with wines and traditional products of Campania.
- 15:00Meet the Consortia: B2B meetings with buyers, importers, distributors, restaurateurs, journalists and trade professionals.
- 18:00Campania Wine Closing, with a farewell from the three consortia and a final tasting.
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Regione Calabria
The Calabria Region brings the full richness of its food and wine tradition to the Merano WineFestival.
In an exhibition space of over 100 m², the public can enjoy an immersive experience with showcooking, masterclasses, and tastings of typical wines and specialities. A sensory journey that leads to the discovery of authentic flavours, capable of telling the story of the territory through the palate. In recent years, Calabria has gained an increasingly important role in the Italian food and wine scene, and at the festival, it presents itself in all its energy and authenticity.
The historic venue
Försterbräu
A historic venue in the heart of Merano, Försterbräu plays a central role during the Merano WineFestival.
Some of its rooms host meetings and events reserved for the press and buyers, while the restaurant welcomes hundreds of festival guests for lunch and dinner every year. A point of reference where the South Tyrolean tradition meets hospitality, helping to make the Merano WineFestival experience even more authentic and convivial.
WH Buyers Club
The home of the WH Buyers Club
During the festival the Sala Sixtus at the Försterbräu becomes the home of the WH Buyers Club, through which WineHunter promotes business internationalisation: here accredited international buyers meet the selected Italian of the MWF in targeted B2B appointments.
The meetings rest on prior matching between the buyer’s profile (reference market, types of wine sought, price range, distribution channel) and the companies’
Sala Sixtus · Försterbräu
- Friday 6 November10:00 – 16:30
- Saturday 7 and Sunday 8 November10:00 – 18:00
- Monday 9 November10:00 – 17:00
Fuori Salone
The red carpet along Corso Libertà.
From 6 to 9 November 2026, daily from 10:00 to 18:00.
