Territorium Campania Felix

This year the territorial focus is on the Italian region Campania.

You will find wines and culinary delicacies from this region as well as various cooking shows to let you taste the typical exceptional products of Campania.

Special Guests:

Franco Pepe

Gennaro Esposito

Umberto De Martino

Xenia – Emergente Sala

The Merano WineFestival continues also this year to host the “Concorso Emergente Sala”, the annual competition that sums up the values of reception and service, with the aim to enhance and to reward this sector.

The competition takes place on Tuesday, 10th November at 11.30 am, at the Hotel Therme Meran.

Merano WineCitylife

Merano WineCitylife – The Fuorisalone

The famous Fuorisalone of the Merano WineFestival, Merano WineCitylife, is an event that involves the whole city of Merano.
Corso Della Libertà is the alley right in front of the main location of the Merano WineFestival, the Kurhaus. This boulevard is situated in the city center and comes alive with an elegant red carpet that runs the length of the street during the Merano WineFestival.
Merano WineCitylife takes place from November 6th to 9th and aims to involve the entire city of Merano. The visitors and the city dwellers can taste wine and food in an elegant atmosphere proposed by the exhibitors of the Fuorisalone.

The Corso Della Libertà: the location of Merano WineCitylife

The Corso Della Libertà is the main avenue in the historic centre of Merano, near by the Passeggiata del Passirio in Merano. From the Corso you have direct access to the Kurhaus and other important places in Merano such as the Puccini Theatre.

The last edition of Merano WineCitylife

At the last edition hosted exhibitors such as Tannico, Signorvino, Garda Doc, Consorzio del Sannio, the Chamber of Commerce of Nuoro and the Consorzio Oltrepo Pavese.

The protagonists of Merano WineCitylife 2020

The protagonists of Merano WineCitylife 2020 are:

Consorzio Barbera d’Asti e Vini del Monferrato

Consorzio del Sannio

Consorzio Garda DOC

Consorzio Tutela Vini Oltrepò Pavese

Forsterbräu Meran


Sonoma by SAS – Aldo Larcher


Die Freiheitsstraße wird mit Merano WineCitylife lebendig. Merano WineCitylife sind Momente der Unterhaltung, Verkostung, Master Experience, Showcooking und vielem mehr auf der Freiheitsstraße Meran während des WineFestival.

International Wine Education – Weinakademiker & Masters of Wine

Dr. Josef Schuller, founder of the Austrian Academy of Wine and Austria’s first Master of Wine, presents two internationally renowned wine courses:

on one hand the academic wine degree, which is offered in Austria, Germany and Switzerland in collaboration with the universities of Geisenheim and Zurich in Germany. The graduates have then the possibility to apply for the Master of Wine program in London.

on the other hand the program of the Master of Wine, offered in English by the Institute of Masters of Wine. As the first non-British Chairman of the Institute of Masters of Wine and organizer of the annual European Master of Wine Stage 1 program in Rust, he knows the teaching for over two decades.


“Concorso Emergente Sala”

The “Emergente Sala” contest is the key event that sums up the values in service and aims to find the best service specialists of Italy.

Thursday 7th of November
qualification round

Friday 8th of November
final tests with the jury’s questions

Friday 8th of November
practical tests at the Gala Dinner where the winners will be rewarded on the stage of the Kurhaus

Merano Wine&Innovation

From traceability to the new frontiers in e-commerce and online trade with wine.
10 Nov 9:00-10:00

Talk by Carlo Vischi & Andrea Casadei H-Farm

Diva project: smart financing to create digitech Value in the sectors of agri-food, forestry and Environment.
11 Nov 9:00-10:00

Talk by Anna Giacon

Sabrage Vin Mousseux

A Sabrage in perfect style inaugurates the 28th edition of the Merano WineFestival!

Do not miss this unique show where VIPs from all over the world slash 28 bottles of sparkling wine with a sabre!


Wine – The Official Selection

Wine – The Official Selection is the result of a year-long process of tasting and assessment.

The Italian and international wines were selected by The WineHunter tasting panels and were rewarded with of one of the prestigious The WineHunter Award ROSSO, Gold or Platinum.

Click here to take a look at the exhibitors of Wine Italia.

Novelties of 2019

Leonardo da Vinci

“If you follow my teachings, you will drink an excellent wine!”
Merano WineFestival is a moment of shared stories, results of a union that often combines past and future. In this context, The WineHunter designed a tribute to celebrate the genius of Leonardo da Vinci and the five hundred years since his disappearing. The figure of Leonardo da Vinci well embodies the motto of The WineHunter “Excellence is an attitude”. Da Vinci, as an absolute forerunner, dedicated himself already in 1500 to topics such as oenology and the search for excellence in wine. The patron of the festival Helmuth Köcher dedicates a special area within the heart of the event, the stage of the Kursaal.

Vino in Anfora WineHunter Area
Taste a real peculiarity on the stage of the Kursaal: wines aged in amphora!


New Entries
Monday of the Festival is dedicated to the New Entries: those wines which thanks to special quality and peculiarity stood out during the tastings and have never before been selected for the Merano WineFestival. You find these labels in the Pavillon des Fleurs.

Old Vintage Collections
On Monday, 11th November, you can taste an old vintage from the wine cellar at the tasting tables of the companies.
For this special occasion, bottles are tasted with a maturity of at least ten years to understand the history and longevity of the products.

Vino in Vulcano WineHunter Area
Vino in Vulcano is dedicated to wines of great quality that are the result of an extreme viticulture and express the intense energy of the volcano!

WineHunter Area
The wine bar of the Merano WineFestival is situated in the central Rotunde of the Kurhaus. Here you find a selection of wines, which were rewarded with The WineHunter Award. Under the support of professional sommeliers, the visitors can taste the huge variety of high quality wines selected by The WineHunter.

Wine International
In this area you find all the international protagonists. Your opportunity to discover and taste wine from all over the world.

Union des Grands Crus de Bordeaux
Historical Châteaux offer the possibility to taste their noblest products. A terroir which reflects the history of wine. A culture that was passed on throughout the decades.


Tannico and its Double Decker – the iconic 1960s two-story English bus turned into a wine&cocktail bar – comes back also for this years’ edition of the MWF. The Double Decker hosts several Master Experiences during which exceptional vintages and rare pearls of Italian and French wines will be opened and tasted.

During the rest of the day special events, amazing breakfast, tasty lunch and night party will run.

Master Experience 2019 with Ferrari, Krug, Biondi Santi, Louis Roederer, Gaja and Sassicaia.

Here you find the PROGRAM of the MASTER EXPERIENCES!


Emergente Sala

The “Emergente Sala” contest is the key event that sums up the values in service and aims to find the best service specialists of Italy.

Thursday 7th of November
qualification round

Friday 8th of November
final tests with the jury’s questions

Friday 8th of November
practical tests at the Gala Dinner where the winners will be rewarded on the stage of the Kurhaus