Merano WineCitylife

Merano WineCitylife, the Fuorisalone of the Merano WineFestival and entertainment within the city of Merano

Merano WineCitylife is an “out of the salon” path created for visitors of the Festival and the public of Merano. The whole city of Merano is involved in moments of leisure, tasting, master experiences and much more. All the initiatives are dedicated to the Italian and international wine and gastronomic excellences.

The city center is invaded by stands of partners of the Merano WineFestival that involve guests with food, wines, showcooking and cocktails. The goal is to let the Festival atmosphere live throughout the whole city. The access to Merano WineCitylife is open to the public.

The exhibitors of Merano WineCitylife

The exhibitors of Merano WineCitylife in the past years were Camera di Commercio di Nuoro, Consorzio del Sannio, Consorzio Garda DOC, Consorzio Tutela Vini Oltrepò Pavese, Forsterbräu Meran, Signorvino and Tannico.

The Corso della Libertà

The Corso della Libertà comes alive with Merano WineCitylife. It is a very wide avenue in the center of Merano and it is also the road on which you access the Kurhaus, the main entrance of the Festival. During Merano WineFestival the avenue is covered with a red carpet to involve everyone in this moment of animation for the city.

Die Freiheitsstraße wird mit Merano WineCitylife lebendig. Merano WineCitylife sind Momente der Unterhaltung, Verkostung, Master Experience, Showcooking und vielem mehr auf der Freiheitsstraße Meran während des WineFestival.


Tannico and its Double Decker – the iconic 1960s two-story English bus turned into a wine&cocktail bar – comes back also for this years’ edition of the MWF. The Double Decker hosts several Master Experiences during which exceptional vintages and rare pearls of Italian and French wines will be opened and tasted.

During the rest of the day special events, amazing breakfast, tasty lunch and night party will run.

Master Experience 2019 with Ferrari, Krug, Biondi Santi, Louis Roederer, Gaja and Sassicaia.

Here you find the PROGRAM of the MASTER EXPERIENCES!